About J/PR UK

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Emma Hartland-Mahon

UK Founder & Managing Director

With nearly 20 years of experience, Emma is a global force in the luxury PR industry and founded J/PR’s first international flagship in London, which in under two years of opening, was a finalist in the PR Week Awards for Best New Consultancy. With an intuitive grasp of brand strategy and a sixth-sense for business development, Emma knows how to make a splash internationally and is trusted by some of the world’s most demanding luxury brands spanning travel and hospitality, lifestyle, real estate and design. Her original background in real estate coupled with experience of having lived in eight countries, makes her the ultimate global insider who understands the ever-changing, complex travel and lifestyle industries.

She is skilful in the partnership lexicon and is a consummate networker, passionate about delivering commercially driven campaigns for the agency’s portfolio of clients. Emma’s integrated PR experience spans some of best known and iconic names in the travel industry, from big name brands, independent hotels and associations to boutique collections and destinations. A handful of names include The Goring, and several of the brand’s individual properties (Ahama Living, Curtain Bluff, The Torridon, among others), Four Seasons UK portfolio, Beaverbrook, Kempinski Group, Badrutt’s Palace, amongst others.

Emma is highly regarded for her creative energy and ability to see, and operate, ‘outside the box’. Her proven track record of delivering first class hotel openings, often within tight timeframes, has seen Emma’s clients take centre stage with international awards including Condé Nast Traveller’s coveted Hot List (2021 saw J/PR’s clients dominate over 50% of the UK category), and Travel + Leisure’s World’s Best Awards. Her extensive knowledge of the luxury sector and working with high net worth audiences, coupled with her unrivalled network of global media contacts and international influencers ensures results which exceed client expectations. Under Emma’s direction, J/PR’s UK office continues to diversify its offering, working with new and established clients to deliver commercially impactful and award-winning results with international acclaim.

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Sarah Richards

UK Managing Director

Sarah Richards is Managing Director of J/PR UK, where, alongside Emma Hartland-Mahon, she leads the agency’s UK operations, overseeing strategic growth, client partnerships and a high-performing team delivering award-winning campaigns for some of the world’s most prestigious luxury travel and hospitality brands.

With more than 15 years’ international experience across the UK and the Middle East, Sarah has established herself as one of the industry’s leading communications professionals. She is recognised for combining commercial acumen with strategic communications expertise, advising owners, CEOs and executive teams on brand positioning, reputation management and business growth. Since joining J/PR, Sarah has led the UK office through a period of exceptional growth, delivering record financial performance, expanding the agency’s client portfolio and strengthening its position as one of the leading luxury travel communications consultancies.

Prior to joining J/PR, Sarah successfully led Sadler&co as Managing Director, steering the agency through the unprecedented challenges of the pandemic before negotiating its successful acquisition by J/PR. Her ability to combine strategic leadership with operational excellence has earned her a reputation for navigating complex business challenges while maintaining exceptional client service and fostering an inclusive, people-first culture.

A passionate advocate for talent development, Sarah is committed to building collaborative, high-performing teams where individuals are empowered to thrive. Her leadership has contributed to outstanding employee retention and the continued success of the agency’s people and clients alike.