Leaders &
Creators

Meet the leaders of the JPR global team. We bring experience and agility to each new challenge, merging ambitious goals with grit and grace to deliver excellence on every level.

“We’re entrusted to
inspire a big impact”

— Sarah Evans

Jamie Sigler O’Grady

partner

As the visionary leader of J/PR, Jamie has built the powerhouse agency, combining an exacting mix of methodical media relations, unrivaled strategy and next-level service to transform clients into brand pillars. Jamie’s two-fold philosophy that relationships always come first, and PR and social campaigns should forever speak for themselves, has catapulted J/PR to become one of the most respected agencies in travel, tourism, real estate and lifestyle today.



Jamie’s penchant for innovation and risk-taking set new expectations within the agency landscape. Wielding that rigor and ideology, she and her like-minded team don’t just deliver—they redefine results. Sigler O’Grady is also a master on all matters crisis management and has become the go-to strategist within the industry.



She grew up working in the tourism business in her native Cape Cod, and her insider knowhow set her apart when starting her agency from the ground up. Fast-forward, it’s the fabric of J/PR–where being trusted authorities is the core of company culture. PR aside, her true talent lies in the recruitment, mentorship and establishment of a team that genuinely matches the caliber and service standards of her clientele.



J/PR’s renowned roster includes Vail Resorts Hospitality, Vail Mountain Resorts, The Utah Office of Tourism, The Ritz-Carlton, Pendry Hotels & Resorts, Pilot Hotels, Nobu Ryokan Malibu, Under Canvas, Relais & Chateaux, Virgin Limited Edition, Waldorf Astoria Resort at Pedregal, Rancho Valencia Resort & Spa, Sensei Four Seasons Lanai and The Hotel Del Coronado, among many others.

J/PR has been named to New Yorker Observer’s “Power 50” PR Agency List as one of the most powerful PR firms in the country for eight consecutive years, and one of America’s Best PR Agencies by Forbes (with a Five Star designation). 

J/PR has also been named “Small Agency of the Year” Under 10 Million in US and Canada by PR News, and received recurring accolades as a “Top Place to Work” and “Best Place to Work” — accolades that mean the most to Sigler O’Grady as a reflection of her passion for people and her team. 


Jamie is also a recipient of the prestigious Edward L. Bernays Eva Irving Community Service Award by the PRSA San Diego chapter, as well as an active board member of YPO Coastal San Diego.


Sarah Evans

partner

Sarah Evans is one of the most powerful names in the public relations and social media world, having built JPR into a bicoastal force with global reach with offices in New York City, San Diego, Los Angeles, London, Toronto and Nashville. The agency specializes in full-service publicity and story-telling including PR, social media, brand partnerships and influencer relations. She is a trusted industry resource, and her deep-rooted relationships are the foundation of many long-term clients (160 clients on 6 continents), an a-list media network and the global JPR team.

Her 20+ year career has deep roots in the luxury travel industry, having worked with brands such as The Ritz-Carlton, Jumeirah Hotels & Resorts, Hilton Luxury Brands, Relais & Châteaux Hotels and Dorchester Collection, along with some of the best properties in the world including Grand Hotel Tremezzo Lake Como, Chewton Glen, The Setai-Miami Beach, Four Seasons Resort Lana’i, Twin Farms, The Shore Club, Turks and Caicos, The Ocean Club, a Four Seasons Resort, The Chanler, Sugar Beach, A Viceroy Resort, The Goring Hotel and many others.

Deemed a “badass business woman” by MediaBistro, Sarah is a spokesperson in the field, having been featured as a travel expert on MSNBC, ABC and Fox. Inc. wrote an article about Sarah and her business partner titled, “How Two Millenial-ish Women Grew A Female-Dominated PR Powerhouse,” and Forbes wrote an article titled, “These Women Are Deciding Where You’re Traveling.”

A proficient panelist, Sarah has been a featured Speaker at the PRSA Travel & Tourism Conference, Boutique & Lifestyle Lodging Association (BLLA) Investment Conference, ILHA (International Luxury Hotel Association) and America’s Luxury Summits by Walpole in both New York and London. She has also spoken at programs geared toward illustrious hotel leaders such as The Ritz-Carlton and Relais & Châteaux. Sarah currently sits on the board of the Entrepreneur’s Organization in New York City.

Sarah’s been named one of the “Top Women in PR” by PR News and a “Leader of the Year” by Bulldog Reporter. An honors graduate of East Carolina University, she was named to the university’s inaugural “40 Under 40” list and is a recipient of the Incredible ECU Woman Award. She and the firm have been recognized by a host of accolades including New York Observer’s “Power 50” multiple years in a row, one of Forbes Best PR Agencies with Five Star Rating, “Agency of the Year” by PR News, “Agency of the Year” by Bulldog Reporter, PR News Best Places to Work, Inc 5000’s Fastest Growing Companies in America and O’Dwyers Top 100.

Ali Lundberg

President

With 20 years of experience, Ali is a highly regarded, industry leader in public relations and marketing. An executive committee member for PRSA Travel + Tourism for eight years, she is an award-winning PR and social pro whose expertise ranges from digital marketing and earned media strategies to trend forecasting.

She’s led fresh-faced creative campaigns for countless renovations and re-imaginations with staying power in the travel industry, including the Enchantment Resort and Mii amo Spa where her passion for the world of wellness was first ignited. For the award-winning L’Apothecary Spa at L’Auberge de Sedona, she was the concept originator. Ali also led the team that catapulted Rancho Valencia Resort and Spa into an elite category of lifestyle and luxury properties after its remodel. Her personal passion for adventure and fitness, paired with her expertise, make for a powerful synergy when leading clients like Under Canvas, Rancho La Puerta and Mountain Trek.

Also on the A-list roster: Ali oversaw media relations strategies for the opening of Washington School House Hotel in Park City, the ART Hotel in Denver, InterContinental Los Angeles Downtown, The Camby, Mountain Shadows and ADERO in her native Arizona,, the transformation of MacArthur Place in Sonoma and most recently openings for Hotel Drover in Ft. Worth and The Cloudveil in Jackson Hole. On the family friendly front, she leads JPR’s pack for Great Wolf Lodge and oversees the agency’s work with Disney Signature Experiences, including Adventures by Disney, Aulani, Disney Vacation Club and Disney Cruise Line. 

Her efforts have garnered national media placements and her clients have achieved international acclaim including Travel + Leisure’s World’s Best Awards, Departures 100, and Conde Nast Traveler’s coveted Hot List. Ali is the recipient of many awards including the prestigious PRSA Copper Anvils, PRSA Edward L. Bernays, and HSMAI Adrian awards in the category of media relations. In 2017, she had the esteemed position of chairing the PRSA Travel + Tourism conference in Palm Springs.

Lauren Clifford Knudsen

Executive Vice President

Lauren is a founding team member at JPR whose 15 years experience have brought her from Boston to Southern California to NYC, where she has called home for the past decade. With a knack for crisis management and comeback campaigns, her true passion is building, repositioning and elevating independent hotels and hospitality brands. She’s as passionate as she is knowledgeable about the travel space personally and professionally, which drives her hands-on approach, integrating all aspects of marketing into the successful PR and Social strategies she builds for her clients.

Kristin Moller

Senior Vice President

As senior vice president at JPR, Kristin Moller brings over 15 years of hospitality public relations expertise to the team. In late 2019, she launched the agency’s presence in Toronto, bringing JPR to a seventh city and third country since the agency’s inception in 2004.

At JPR, Kristin is focused on high-level client management, crisis communications, and creative campaign development. Her leadership style is consistent and solid, fostering a culture of trust and teamwork to deliver results in both traditional PR and social campaigns, to amplify storytelling across all channels. Since launching the Toronto presence in late 2019, she’s focused on building and strengthening the agency’s presence with Canadian media and clients.

Kristin is part of the JPR leadership team and is co-chair of the people committee, which oversees all things relating to personnel, human resources, staffing, skill development, and internships at the agency. Kristin also leads JPR’s media training program, focusing on C-suite and executive level purpose driven sessions to coach clients in best practices for managing media conversations.

Prior to joining JPR in 2013, Kristin’s experience included acting as a spokesperson for a variety of destination tourism offices, CVBs, and OTAs. She spent several years working with global hospitality brands and notable boutique hotels, shaping their media narratives to create impactful campaigns with revenue generating effects. Kristin is an expert storyteller and trusted resource for clients and media alike. She’s secured cover stories in major luxury magazines, interviews for business leaders and led many award-winning campaigns. Kristin is a lifelong learner, whose curiosity along with passion for travel and helping people, has found the perfect convergence in working as a publicist for travel brands and experiences.

Suzanne Brose

Senior Vice President

A seasoned PR professional and passionate leader of the West Coast team, Suzanne joined JPR more than a decade ago and has a long record of success spearheading multi-faceted media programs for hotels, resorts, and destination marketing. Suzanne is a consistent cultivator of creative campaigns, publicity innovator, effective communicator, and leader within the travel and hospitality industry currently serving on the Executive Board for the PRSA Travel + Tourism Section.

In her role, Suzanne’s expertise includes strategic leadership and counsel to new and long-standing clients and management of hotel openings and re-launches, including Halepuna Waikiki by Halekulani, Waldorf Astoria Monarch Beach Resort & Club, Hilton Los Cabos Beach & Golf Resort, Nobu Palo Alto and more. She has also shone a spotlight on JPR’s tourism clients including Baja California by generating positive regional and national awareness for the state and shifting the travelers perception to showcase its adventure travel, culinary gems and wellness experiences. She has led JPR’s partnership with the Utah Office of Tourism for the past three years with successful creative campaigns and media relations focusing on its urban markets, Red Emerald initiative, and more. With her strategic vision, award-winning brands and tourism destinations shine even in a crowded market and goals are achieved.

Suzanne is articulate in all aspects of the hospitality realm. Prior to joining JPR she held both in-house resort and agency positions with more than fifteen years experience, including a PR career in NYC creating national media campaigns for luxury beauty brands, adding to her rich background in media relations. Suzanne studied Communication at San Diego State University.

Emma Hartland-Mahon

Vice President

With over 13 years of experience, Emma is a global force in the luxury PR industry and launched JPR’s first international flagship in London, which in under two years of opening, was a finalist in the highly coveted PR Week Awards for Best New Consultancy.

With an intuitive grasp of brand strategy and a sixth-sense for business development, Emma knows how to make a splash internationally and is trusted by some of the world’s most demanding luxury brands spanning travel & hospitality, lifestyle, real estate and design.

Her background in real estate coupled with experience of having lived in eight countries, makes her the ultimate global insider who understands the ever-changing, complex travel & lifestyle industries. She is skillful in the partnership lexicon and is a consummate networker, passionate about delivering commercially driven campaigns for the agency’s portfolio of clients.

Emma’s integrated PR experience spans some of best known and iconic names in the travel industry, from big name brands such as Marriott, to independent hotels & associations (Leading Hotels of the World), boutique collections and destinations. A handful of names include The Goring, multiple Relais & Châteaux (Chewton Glen, Cliveden House, 11 Cadogan Gardens, The Surrey), Y.CO Superyachts, Adare Manor, the island of Mustique, amongst others.
Emma is highly regarded for her creative energy and ability to see, and operate, ‘outside the box’. Her extensive knowledge of working with high net worth audiences and unrivalled network of global media contacts, international influencers and collaboration partners ensures results which exceed client expectations.

Under Emma’s direction, JPR’s UK office continues to diversify its offering, working with new and established clients to deliver commercially impactful and award winning results.

Tanya Scalisi

Vice President

With nearly 15 years of experience, Tanya is a high-level media relations professional with the pulse of the dynamic travel, hospitality, and lifestyle landscapes. Tanya is the strategic lead across several of the agency’s marquis accounts including Hilton Luxury Brands, Great Wolf Lodge, Geneo US, The Palms Turks & Caicos and The Shore Club Turks & Caicos, Waldorf Astoria Maldives, Palazzo Ricci, The Setai Miami Beach, and tech leader Jitjatjo. Her experience is vast, with particular specialty in global brands, Caribbean resorts, executive positioning, and family travel.

In the broadcast and podcast media world, Tanya is a heavy hitter who has landed clients key segments and expert appearances on The TODAY Show, Bloomberg, Inside Edition, Good Day New York, No Vacancy and Hack the Entrepreneur podcasts. She serves as direct client counsel across the C-suite, navigating an evolving media and travel landscape, also providing leaders with media training and A-list interview and profile opportunities.

Tanya is skilled when it comes to cross-pollinating partnerships with brands, and tapped for creative ideas and thought leadership in reinvigorating her clients’ repertories and reestablishing their audiences for the next generation.

In 2014, the Penn State University grad was named to The New York Observer’s “9 Names to Watch in PR,” a list recognizing top PR pros under 30-years-old. She’s an HSMAI Gold Award winner many times over for campaigns she created, and was published in O’Dwyer’s in July 2019, penning an article on the power of partnerships in the industry.

Chelsey Kirby

Vice President

With a dozen years steeped in global communications and luxury hospitality PR, Chelsey lends a sophisticated worldview and hit-the-ground-running verve to every account. Her premier JPR clients include Relais & Châteaux where for the last 4+ years she has helped lead the global association’s worldwide awareness campaign, establishing its pillars of individualism and sustainability, landing it in the upper echelon of hospitality here in the USA. Her work with Relais & Châteaux additionally includes individual representation of several members including Eden Roc Cap Cana (Dominican Republic), Old Edwards (Highlands, NC), The Inn at Dos Brisas (Texas) and The Surrey (NYC).

Chelsey has an especially rich history in community messaging for destinations and is a skillful storyteller. She currently oversees the Visit North Carolina account at JPR, serving as strategy and point person for the state tourism account which represents more than 100 counties. Her strategic work on the account includes presentations at twice yearly public relations conferences in addition to a heavy media relations lift. Earlier on in Chelsey’s career, she represented the New Orleans Convention and Visitors Bureau and spearheaded a campaign to showcase the city, reinvigorated and reborn after the fifth anniversary of the ravaging Katrina hurricane. Considering the event coincided with the BP oil spill, Chelsey juggled crisis control while still showing the world the city’s massive recovery.

Known as “The Opener” at JPR, Chelsey’s specialty lies within hotel openings. Throughout her career, she has opened more than 20 hotels globally. During her 4+ years with J Public Relations, she has overseen the openings of Bobby Hotel (Nashville), Encore Boston Harbor, InterContinental Washington D.C. – The Wharf, Rosedon Hotel (Bermuda) and Scribner’s Catskill Lodge. This year, she has opened Shandaken Inn (Catskills) and Quirk Hotel Charlottesville, a property near and dear to her heart as she opened the first Quirk Hotel in Richmond back in 2015.

Her efforts have garnered national media placements and her clients have achieved international acclaim including Travel + Leisure’s World’s Best Awards, Departures 100, and Conde Nast Traveler’s coveted Hot List.

Jillian Hunter Thayer

Senior Director

Jillian is the ultimate media insider and client communicator who leverages more than a decade of relationships for hard-won press, assuring coverage is equal parts authentic and impactful. Armed with a relevancy roadmap and an infectious can-do spirit, she is the essence of a brand ambassador, having launched and relaunched a roster of hospitality elite. She’s put clients on the map in sought-after awards, accolades and nominations throughout the years, garnering the hallowed get of No. 1 rankings in both the Travel + Leisure World’s Best and Conde Nast Traveler Readers’ Choice Awards on multiple occasions. On the front lines, she’s the momentum builder with big-picture strategies on messaging and press trips, unleashing the full power of her team and exceeding client expectations. Behind the scenes, she is a trusted resource on PR methodology and crisis management.

She finds creativity in the formula for industry titans, the likes of Vail Resorts, of which she’s been a guiding light for more than its hotels alone for over six years. Jillian carves out media inroads for all of her clients including Under Canvas, Great Wolf Lodge and Hotel del Coronado with brand-wide activations, creativity and meaningful strategy. Throughout her time in travel hospitality, the natural-born adventurer has swam with whale sharks, skied North America’s most coveted mountains, bobsledded at Utah’s Olympic Park and enjoyed the rugged backcountry in the most scenic locales.

Heidi Baldwin Doak

Senior Director

With nearly 15 years’ experience in the hospitality industry, Heidi’s work is rooted in launches from Las Vegas’ largest privately financed hotel development to independent boutique hotels and new-to-market hospitality brands. But, when the dust settles after any launch, you’ll find Heidi maintaining momentum through creative storytelling, brand-accelerating partnerships and initiating thought-provoking trends.

Heidi’s business savvy in the travel and real estate industries makes her a go-to resource for those in and outside the walls of J Public Relations. She has a keen eye for what will resonate with media and brings a creative lens to each and every story opportunity. Her long-term media relationships paired with spotting the next podcast or ideal influencer partner brings traditional and emerging media to the forefront. Whether it’s media stunts or seeding speaking engagements for the C-suite to front-page press, Heidi’s drive for results are fueled by one goal: impacting the bottom line.

As JPR’s boots on the ground in Nashville, Heidi maintains a strong presence in market as well as the south with experience across Music City to Savannah, South Florida, Texas and the Caribbean.

Heidi’s resume includes working with some of the most reputable hospitality brands in the world including Four Seasons, Montage International, Viceroy Hotels & Resorts, Kimpton Hotels & Resorts, Vail Resorts, MGM Resorts International, Andaz Hotels by Hyatt, Caesars Entertainment, among others.

Jillian Hunter Thayer

Senior Director

Jillian is the ultimate media insider and client communicator who leverages more than a decade of relationships for hard-won press, assuring coverage is equal parts authentic and impactful. Armed with a relevancy roadmap and an infectious can-do spirit, she is the essence of a brand ambassador, having launched and relaunched a roster of hospitality elite. She’s put clients on the map in sought-after awards, accolades and nominations throughout the years, garnering the hallowed get of No. 1 rankings in both the Travel + Leisure World’s Best and Conde Nast Traveler Readers’ Choice Awards on multiple occasions. On the front lines, she’s the momentum builder with big-picture strategies on messaging and press trips, unleashing the full power of her team and exceeding client expectations. Behind the scenes, she is a trusted resource on PR methodology and crisis management.

She finds creativity in the formula for industry titans, the likes of Vail Resorts, of which she’s been a guiding light for more than its hotels alone for over six years. Jillian carves out media inroads for all of her clients including Under Canvas, Great Wolf Lodge and Hotel del Coronado with brand-wide activations, creativity and meaningful strategy. Throughout her time in travel hospitality, the natural-born adventurer has swam with whale sharks, skied North America’s most coveted mountains, bobsledded at Utah’s Olympic Park and enjoyed the rugged backcountry in the most scenic locales.

Marrissa Mallory

Vice President

Marrissa is a former lifestyle journalist and seasoned PR tastemaker with more than 15 years of media experience—and an incomparable palette in her arsenal. She has spearheaded national campaigns for clients across a variety of market segments, from culinary, hospitality and tourism, to retail, technology, real estate, health and wellness. Marrissa is a proven strategist who speaks the language of media today, navigating the crowded landscape with ease. As a trend forecaster and former journalist, she revels in creating compelling content that tells stories and sets clients apart. She also wields this next-level, macro-micro insight to orchestrate strategic campaigns for some of the most exciting brands today. She brings her passion for food & wine to her client work as an WSET Level II certified professional and wine enthusiast, and relishes in placing her treasured toques at world-class events and institutions—from the James Beard House to Pebble Beach Food & Wine. Marrissa revels in brokering big-time brand partnerships; landing coveted national opportunities and leading her teams to deliver award-winning work for clients.

Erin Hopkins Melendez

Senior Director

A seasoned communications strategist with more than a decade of travel and tourism public relations expertise, Erin produces fresh, viable campaigns that translate to international press and resonate with consumers. Equal parts account leader and trend forecaster, clients trust Erin’s strategic vision while the press appreciate her creative storytelling approach.

Specializing in hospitality, Erin has elevated the hotel launch to an art form, opening and rebranding countless properties worldwide. Her method has been honed across the globe with victorious results. For the iconic reopening of Adare Manor in Ireland, Erin led a targeted campaign landing megawatt coverage in The New York Times, Departures, Virtuoso Life, and the holy grail of placements: Travel + Leisure’s annual “It List.”

Erin’s results-driven approach maximizes storylines for press with staying power, building on the relationships she has cultivated over years of global travel and media entertainment. She has planned and executed dozens of press trips, desk-side tours for C-suite executives and large-scale media events. An expert in corporate communications, Erin has led thought leadership campaigns with a focus on executive positioning for brands including Vail Resorts, Hard Rock International and RLH Corporation.

Dedicated to her craft, Erin oversees several of the agency’s long-time clients including The Chanler at Cliff Walk and The Betsy-South Beach, in addition to a longstanding international portfolio that includes The Stafford London and Jumeirah Hotels & Resorts out of Dubai, among others.

Erin regularly engages in larger industry conversations in the PRSA New York Chapter, navigating the future of travel and tourism. For “Meet the Media: Travel Landscape in the Digital Age,” she moderated a panel session with digital editors and social strategists from Conde Nast Traveler, DuJour and the New York Post. She also serves as a judge for the annual PRSA Big Apple Awards.

Sarah Bassett

Account Director, Social Media

As an Account Director on our social media team, Sarah Bassett is a passionate, data-driven digital marketer leading all aspects of social media programming at J Public Relations from paid advertising to cohesive content strategy for a range of hotel, technology, luxury lifestyle, and retail clients.

With 8+ years of elevating social media strategies, activating creative campaigns, and innovating digital plans, Sarah has honed a talent for seamless brand experiences bridging the virtual offline. She never shies away from a challenge to deliver quality content, whether that means making an unlikely hero out of the bitter vegetable broccoli rabe to trend in groceries stores nationwide, championing cocktail culture to help drive the bourbon boom with Beam Suntory’s premium whiskeys, or leading businesses to foray into social media by creating and running Grand Hyatt’s first Instagram account. Sarah’s varied experience uniquely positions her to deliver impactful social-led campaigns at J Public Relations.

Her recent strategic work at JPR includes running paid media programming for the boutique luxury hotel & spa client, MacArthur Place in Sonoma, which opened in 2019. Her tactics continually deliver on average nearly a 20X+ ROI for clients showing the real, trackable value of social media efforts. Her skill set also includes a strong design eye leading her to often manage photo and video content shoots, most recently at the newly renovated Hilton Los Cabos resort where she oversaw a three-day shoot.

All at the same time, Sarah believes forging and maintaining meaningful relationships offline and in-person are just as important for brand health and social success, so you can find her in the pitch room, integrated planning meetings, or in webinars, most recently participating in a COVID-19 Comeback Planning Webinar to advise on social media strategies for the travel and tourism industry.

Liz Higgins

Human Resources Manager

As the Human Resources Manager for JPR, Liz is passionate about our team and a champaign for culture, striving to always elevate the employee experience at JPR. She brings more than seven years of experience in people development to JPR and seeks opportunities to grow our team in their day-to-day roles as well as providing development tools for our leadership team.

During her previous positions and experience with lululemon and Harrah’s Resort Southern California, companies known for their strong company culture, Liz focused on ways to elevate talent, both internal and external. She led a team who was focused on creating training and workshops on principals rooted in Emotional Intelligence, Communication, and Servant Leadership. Liz and her team also created an internal development system that consisted of leadership tracks and job pathways. It was through her leadership that team members were able to see what training and competencies to focus on when working towards their next roles.

With past awards such as San Diego’s Human Resources Team of the Year, she believes in a collaborative and supportive environment with emphasis on team transparency. Liz is part of the DEI Committee at JPR and focuses on ways to create opportunities to attract and diversify top talent for JPR, our industry, and plays an integral part of JPR’s internship and BIPOC mentorship programs.

Jennifer DuBois

Certified Public Accountant

Jennifer, a CPA, has 35 years of experience in both public and private accounting which includes working for 2 of the 4 International, Big 4 Accounting Firms.

She has a reputation of having integrity and being detailed, organized and accurate. She is self-motivated, analytically inclined and dedicated to being successful in her role at JPR.

Heidi Baldwin Doak

Senior Director

With nearly 15 years’ experience in the hospitality industry, Heidi’s work is rooted in launches from Las Vegas’ largest privately financed hotel development to independent boutique hotels and new-to-market hospitality brands. But, when the dust settles after any launch, you’ll find Heidi maintaining momentum through creative storytelling, brand-accelerating partnerships and initiating thought-provoking trends.

Heidi’s business savvy in the travel and real estate industries makes her a go-to resource for those in and outside the walls of J Public Relations. She has a keen eye for what will resonate with media and brings a creative lens to each and every story opportunity. Her long-term media relationships paired with spotting the next podcast or ideal influencer partner brings traditional and emerging media to the forefront. Whether it’s media stunts or seeding speaking engagements for the C-suite to front-page press, Heidi’s drive for results are fueled by one goal: impacting the bottom line.

As JPR’s boots on the ground in Nashville, Heidi maintains a strong presence in market as well as the south with experience across Music City to Savannah, South Florida, Texas and the Caribbean.

Heidi’s resume includes working with some of the most reputable hospitality brands in the world including Four Seasons, Montage International, Viceroy Hotels & Resorts, Kimpton Hotels & Resorts, Vail Resorts, MGM Resorts International, Andaz Hotels by Hyatt, Caesars Entertainment, among others.

Lauren Kita

Senior Director

Since joining the agency in 2012, Lauren has led countless marquee hotel openings and major relaunches; spearheaded headline-worthy and impactful PR campaigns; cultivated powerful relationships with some of the nation’s top editors and freelancers; developed high-profile partnerships with globally recognized brands; and has secured brand-defining feature placements for her clients.

A Los Angeles native, Lauren supported the launch of the agency’s Los Angeles office where she also took on a tall (quite, literally) order of opening the InterContinental Los Angeles Downtown, the tallest building west of the Mississippi. Since then, Lauren has led countless luxury openings and brand relaunches including The Private Suite at LAX, Disneyland’s 21 Royal, Waldorf Astoria Los Cabos Pedregal, the Regent Seven Seas Explorer, and most recently, Hotel Château du Grand-Lucé. A destination-changing 17-room hotel located in France’s Loire Valley, Lauren launched Hotel Château with an eight-page print exclusive that ran in MUSE by Robb Report and months later, landed the cover of Travel + Leisure’s coveted “It List” issue. Since then, the hotel has been included in the holy grail of awards and accolades including Condé Nast Traveler’s “Hot List, Departure’s Legend Awards and Robb Report’s annual Best of the Best Awards.

Savvy and results-driven, Lauren has worked on an impressive roster of clients that have spanned from the beaches of Bali to the Colorado Rockies, including Vail Resorts, Waldorf Astoria Los Cabos Pedregal, Alila Marea Beach Resort Encinitas, Pendry Hotels & Resorts, W Los Angeles – West Beverly Hills, The Westin Nashville, Hakkasan Group, W Hollywood, Andaz Maui, The Mulia Bali, Dream Hollywood, Washington School House, and more.

Lauren has also previously been named one of PR News’ Rising PR Stars Under 30.

Hannah Gardiner

Account Director

Hannah Gardiner, Account Director and PR News 2019 Rising Star Award winner, brings a results driven and strategic approach to leading her accounts at J Public Relations. Creative, driven, meticulous and solution-oriented Hannah has overseen everything from global hospitality brands, boutique luxury hotels, independent restaurants to innovative technology platforms and public forums. Over the last seven plus years this Canada native has jet-setted globally and deeply understands what makes travel media tick – while also boosting her clients sales. Launching creative and meaningful campaigns that impact her clients business goals while creating a long lasting buzz in top media titles is the main focus of her role. Most recently Hannah led the successful re-opening of The Ritz-Carlton, South Beach and relaunch of The Ritz-Carlton New York, Central Park. Both banner campaigns resulted in millions of earned media impressions in national and impactful regional titles inclusive of feature placements in Departures, The Miami Herald, Town & Country, Robb Report, and more.

A dual-citizen, Hannah was born in Canada and raised in a small upstate New York town south of Montreal, QC in the Adirondack Park. Always searching for a bigger stage on which to shine, the University at Albany honors graduate took the chance and moved to New York City. While Hannah has lived in multiple boroughs, for the last three years she’s called Brooklyn home where she enjoys constantly exploring new restaurants and bars, fitness classes, gardening and whipping up a great meal with sustainable ingredients!

Most recently Hannah has overseen the following accounts at JPR – The Ritz-Carlton New York, Central Park, The Ritz-Carlton, South Beach, The Ritz-Carlton Bal Harbour, Miami, Marriott International – The Americas, Relais & Châteaux brand globally, the Relais & Chateaux North American Delegation, InterContinental Washington D.C. – The Wharf, The Hari Hotel, and Curtain Bluff. As Account Director she acts as a trusted resource to her clients to define measurable PR goals that ladder up to their overall business and sales priorities. She leads her teams to secure impactful press and influencer results, as well as brand partnerships utilizing her vast network of contacts and industry expertise.

In the past she has represented Jumeirah Hotels & Resorts brand, Fairmont Hotels & Resorts brand, Triumph Hotels brand, The Surrey Hotel, Chewton Glen, Cliveden House, HALCYON – a hotel in Cherry Creek, The Palms in Turks & Caicos, Four Seasons Resorts Lana’i and Fairmont Mayakoba, among many others. Hannah has been a part of multiple brand launches, and re-launches as well as individual hotel openings including with brands such as Four Seasons, The Ritz-Carlton, Jumeirah, IHG and Destination Hotels.

Prior to joining J Public Relations, Hannah honed her communications skills interviewing many nationally and internationally known musicians as an executive producer for her university’s television network. She also interned for multiple PR firms, where she worked with a variety of clients including those in the food and beverage, higher education and technological industries. Learning both sides of the trade, prior to graduating Hannah was also a News Intern at WTEN Albany’s ABC News affiliate for three months. Hannah graduated Cum Laude in 2012 as a member of Lambda Pi Eta and the National Society of Collegiate Scholars.

Tatum Luoma

Account Lead

With more than 18 years experience, Tatum is the heels-on-the-ground in Arizona for J Public Relations. She has served as the account lead for some of the state’s top hotels and resorts, including L’Auberge de Sedona, Mountain Shadows, Great Wolf Lodge Arizona, Hotel Valley Ho, Sheraton Phoenix Downtown, The Camby, Royal Palms Resort & Spa, FOUND:RE Phoenix, and she’s just getting started.

A seasoned tourism and hospitality pro with hotel, agency, and CVB experience, Tatum knows the ins and outs of the industry and is passionate about travel, luxury, and all things lifestyle. She loves making a splash with opening a new resort, crafting fresh story angles, leading press trips and media missions in top markets, and working with media to find the right hook for their travel articles. An innovative leader, Tatum impresses with her strategic PR efforts, media relationships, targeted pitching, writing skills, and most importantly, the results she delivers. Her efforts have garnered local, regional and national media placements from coast to coast in top outlets like USA Today, Wall St. Journal, Departures, CNN, Robb Report, Town & Country, Travel + Leisure, Modern Luxury, Shape, National Geographic Traveler, and plenty more.

Prior to joining JPR seven years ago, Tatum led the PR initiatives and media relations efforts for Experience Scottsdale – one of the most notable destination marketing organizations in the United States – as the director of public relations. Previously, she worked for Marriott International to manage the PR efforts for three Scottsdale resorts.

Monica Powers

Account Director, Consumer

Hailing from the Bay Area, Monica first got her start in entertainment publicity while attending UCLA. Upon returning to the Bay Area she dove headfirst into the award-winning restaurant and hospitality industry collaborating with some of the best bars, hotels, and restaurants in Northern California. After two years of sinking her teeth (literally) into the local Bay Area culinary scene, she transitioned her passions to working with clients in the fashion, travel, CPG, and lifestyle space including big names like Shinola, Filson, California Olive Ranch, Blue Bottle Coffee, A.P.C. and more. Following these incredible projects, Monica turned her attention to in-house communications and helped build, strategize and implement a cohesive internal and external communications program for Chosen Foods, the pioneers of avocado oil and avocado-inspired products available at every major retailer in the country. Monica prides herself on being a true client collaborator and advisor. She works hard to engrain herself deep into her client’s brands and uses that knowledge to power impactful campaigns and initiatives.

Jamie Sigler O’Grady

partner

As the visionary leader of J/PR, Jamie has built the powerhouse agency, combining an exacting mix of methodical media relations, unrivaled strategy and next-level service to transform clients into brand pillars. Jamie’s two-fold philosophy that relationships always come first, and PR and social campaigns should forever speak for themselves, has catapulted J/PR to become one of the most respected agencies in travel, tourism, real estate and lifestyle today.



Jamie’s penchant for innovation and risk-taking set new expectations within the agency landscape. Wielding that rigor and ideology, she and her like-minded team don’t just deliver—they redefine results. Sigler O’Grady is also a master on all matters crisis management and has become the go-to strategist within the industry.



She grew up working in the tourism business in her native Cape Cod, and her insider knowhow set her apart when starting her agency from the ground up. Fast-forward, it’s the fabric of J/PR–where being trusted authorities is the core of company culture. PR aside, her true talent lies in the recruitment, mentorship and establishment of a team that genuinely matches the caliber and service standards of her clientele.



J/PR’s renowned roster includes Vail Resorts Hospitality, Vail Mountain Resorts, The Utah Office of Tourism, The Ritz-Carlton, Pendry Hotels & Resorts, Pilot Hotels, Nobu Ryokan Malibu, Under Canvas, Relais & Chateaux, Virgin Limited Edition, Waldorf Astoria Resort at Pedregal, Rancho Valencia Resort & Spa, Sensei Four Seasons Lanai and The Hotel Del Coronado, among many others.

J/PR has been named to New Yorker Observer’s “Power 50” PR Agency List as one of the most powerful PR firms in the country for eight consecutive years, and one of America’s Best PR Agencies by Forbes (with a Five Star designation). 

J/PR has also been named “Small Agency of the Year” Under 10 Million in US and Canada by PR News, and received recurring accolades as a “Top Place to Work” and “Best Place to Work” — accolades that mean the most to Sigler O’Grady as a reflection of her passion for people and her team. 


Jamie is also a recipient of the prestigious Edward L. Bernays Eva Irving Community Service Award by the PRSA San Diego chapter, as well as an active board member of YPO Coastal San Diego.


Sarah Evans

partner

Sarah Evans is one of the most powerful names in the public relations and social media world, having built JPR into a bicoastal force with global reach with offices in New York City, San Diego, Los Angeles, London, Toronto and Nashville. The agency specializes in full-service publicity and story-telling including PR, social media, brand partnerships and influencer relations. She is a trusted industry resource, and her deep-rooted relationships are the foundation of many long-term clients (160 clients on 6 continents), an a-list media network and the global JPR team.

Her 20+ year career has deep roots in the luxury travel industry, having worked with brands such as The Ritz-Carlton, Jumeirah Hotels & Resorts, Hilton Luxury Brands, Relais & Châteaux Hotels and Dorchester Collection, along with some of the best properties in the world including Grand Hotel Tremezzo Lake Como, Chewton Glen, The Setai-Miami Beach, Four Seasons Resort Lana’i, Twin Farms, The Shore Club, Turks and Caicos, The Ocean Club, a Four Seasons Resort, The Chanler, Sugar Beach, A Viceroy Resort, The Goring Hotel and many others.

Deemed a “badass business woman” by MediaBistro, Sarah is a spokesperson in the field, having been featured as a travel expert on MSNBC, ABC and Fox. Inc. wrote an article about Sarah and her business partner titled, “How Two Millenial-ish Women Grew A Female-Dominated PR Powerhouse,” and Forbes wrote an article titled, “These Women Are Deciding Where You’re Traveling.”

A proficient panelist, Sarah has been a featured Speaker at the PRSA Travel & Tourism Conference, Boutique & Lifestyle Lodging Association (BLLA) Investment Conference, ILHA (International Luxury Hotel Association) and America’s Luxury Summits by Walpole in both New York and London. She has also spoken at programs geared toward illustrious hotel leaders such as The Ritz-Carlton and Relais & Châteaux. Sarah currently sits on the board of the Entrepreneur’s Organization in New York City.

Sarah’s been named one of the “Top Women in PR” by PR News and a “Leader of the Year” by Bulldog Reporter. An honors graduate of East Carolina University, she was named to the university’s inaugural “40 Under 40” list and is a recipient of the Incredible ECU Woman Award. She and the firm have been recognized by a host of accolades including New York Observer’s “Power 50” multiple years in a row, one of Forbes Best PR Agencies with Five Star Rating, “Agency of the Year” by PR News, “Agency of the Year” by Bulldog Reporter, PR News Best Places to Work, Inc 5000’s Fastest Growing Companies in America and O’Dwyers Top 100.

Lindsey Head

Chief Financial Officer

With enthusiasm, drive and a high level view, Lindsey has guided JPR’s financial strategy for the past seven years. She has facilitated all aspects of planning and operational tactics to lead the agency’s monumental success, expanding offices to accommodate rapid growth on the East Coast, West Coast and now globally. Beyond the numbers, Lindsey is the point person on all things legal and technology, and she is the levelheaded, passionate financial steward of the agency. On the HR front, she’s integral to the agency’s top initiatives including the Pink Passport, an office swap program where JPR team members immerse themselves in other JPR offices. A fitness fanatic, Lindsey delves head first in the company’s Fit Friday’s, encouraging group activity to support a healthy work/life balance. For three consecutive years, Lindsey has been nominated to San Diego Business Journal’s CFO of The Year. She serves on the steering committee of the CFO leadership Council, and in 2015, Lindsey participated in the California Real Estate Women Leadership series where she was one of the six panelists chosen to discuss their role in the growth and success of the San Diego community. She is also a member of the San Diego Chamber of Commerce representing JPR in the community.

Ali Lundberg

President

With 20 years of experience, Ali is a highly regarded, industry leader in public relations and marketing. An executive committee member for PRSA Travel + Tourism for eight years, she is an award-winning PR and social pro whose expertise ranges from digital marketing and earned media strategies to trend forecasting.

She’s led fresh-faced creative campaigns for countless renovations and re-imaginations with staying power in the travel industry, including the Enchantment Resort and Mii amo Spa where her passion for the world of wellness was first ignited. For the award-winning L’Apothecary Spa at L’Auberge de Sedona, she was the concept originator. Ali also led the team that catapulted Rancho Valencia Resort and Spa into an elite category of lifestyle and luxury properties after its remodel. Her personal passion for adventure and fitness, paired with her expertise, make for a powerful synergy when leading clients like Under Canvas, Rancho La Puerta and Mountain Trek.

Also on the A-list roster: Ali oversaw media relations strategies for the opening of Washington School House Hotel in Park City, the ART Hotel in Denver, InterContinental Los Angeles Downtown, The Camby, Mountain Shadows and ADERO in her native Arizona,, the transformation of MacArthur Place in Sonoma and most recently openings for Hotel Drover in Ft. Worth and The Cloudveil in Jackson Hole. On the family friendly front, she leads JPR’s pack for Great Wolf Lodge and oversees the agency’s work with Disney Signature Experiences, including Adventures by Disney, Aulani, Disney Vacation Club and Disney Cruise Line. 

Her efforts have garnered national media placements and her clients have achieved international acclaim including Travel + Leisure’s World’s Best Awards, Departures 100, and Conde Nast Traveler’s coveted Hot List. Ali is the recipient of many awards including the prestigious PRSA Copper Anvils, PRSA Edward L. Bernays, and HSMAI Adrian awards in the category of media relations. In 2017, she had the esteemed position of chairing the PRSA Travel + Tourism conference in Palm Springs.

Lauren Clifford Knudsen

Executive Vice President

Lauren is a founding team member at JPR whose 15 years experience have brought her from Boston to Southern California to NYC, where she has called home for the past decade. With a knack for crisis management and comeback campaigns, her true passion is building, repositioning and elevating independent hotels and hospitality brands. She’s as passionate as she is knowledgeable about the travel space personally and professionally, which drives her hands-on approach, integrating all aspects of marketing into the successful PR and Social strategies she builds for her clients.