Tatum Luoma

Tatum Luoma

Account Lead

With more than 18 years experience, Tatum is the heels-on-the-ground in Arizona for J Public Relations. She has served as the account lead for some of the state’s top hotels and resorts, including L’Auberge de Sedona, Mountain Shadows, Great Wolf Lodge Arizona, Hotel Valley Ho, Sheraton Phoenix Downtown, The Camby, Royal Palms Resort & Spa, FOUND:RE Phoenix, and she’s just getting started.

A seasoned tourism and hospitality pro with hotel, agency, and CVB experience, Tatum knows the ins and outs of the industry and is passionate about travel, luxury, and all things lifestyle. She loves making a splash with opening a new resort, crafting fresh story angles, leading press trips and media missions in top markets, and working with media to find the right hook for their travel articles. An innovative leader, Tatum impresses with her strategic PR efforts, media relationships, targeted pitching, writing skills, and most importantly, the results she delivers. Her efforts have garnered local, regional and national media placements from coast to coast in top outlets like USA Today, Wall St. Journal, Departures, CNN, Robb Report, Town & Country, Travel + Leisure, Modern Luxury, Shape, National Geographic Traveler, and plenty more.

Prior to joining JPR seven years ago, Tatum led the PR initiatives and media relations efforts for Experience Scottsdale – one of the most notable destination marketing organizations in the United States – as the director public relations. Previously, she worked for Marriott International to manage the PR efforts for three Scottsdale resorts.

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