Since joining the agency in 2012, Lauren has led countless marquee hotel openings and major relaunches; spearheaded headline-worthy and impactful PR campaigns; cultivated powerful relationships with some of the nation’s top editors and freelancers; developed high-profile partnerships with globally recognized brands; and has secured brand-defining feature placements for her clients.
A Los Angeles native, Lauren supported the launch of the agency’s Los Angeles office where she also took on a tall (quite, literally) order of opening the InterContinental Los Angeles Downtown, the tallest building west of the Mississippi. Since then, Lauren has led countless luxury openings and brand relaunches including The Private Suite at LAX, Disneyland’s 21 Royal, Waldorf Astoria Los Cabos Pedregal, the Regent Seven Seas Explorer, and most recently, Hotel Château du Grand-Lucé. A destination-changing 17-room hotel located in France’s Loire Valley, Lauren launched Hotel Château with an eight-page print exclusive that ran in MUSE by Robb Report and months later, landed the cover of Travel + Leisure’s coveted “It List” issue. Since then, the hotel has been included in the holy grail of awards and accolades including Condé Nast Traveler’s “Hot List, Departure’s Legend Awards and Robb Report’s annual Best of the Best Awards.
Savvy and results-driven, Lauren has worked on an impressive roster of clients that have spanned from the beaches of Bali to the Colorado Rockies, including Vail Resorts, Waldorf Astoria Los Cabos Pedregal, W Los Angeles - West Beverly Hills, The Westin Nashville, Hakkasan Group, W Hollywood, Andaz Maui, The Mulia Bali, The Garland, Dream Hollywood, Hilton Los Cabos Beach & Golf Resort, Pilot Hotels, Washington School House, and more.
Lauren has also previously been named one of PR News’ Rising PR Stars Under 30.