Lauren Clifford Knudsen is a travel & hotel industry expert who has built a career from her deep passion for the hospitality space. She has led revenue generating PR and social campaign strategies for some of the world's top hotel brands and independent lifestyle properties, often re-imagining and repositioning them to ensure they are relevant to their target audience of today, and tomorrow. Client success stories include Relais & Chateaux, Gurney’s Resorts, The Ivy Hotel and Twin Farms.
Lauren has been a driving force in JPR's fast-tracked global expansion. Having started with the agency as the first employee 12 years ago, her current role in the mostly-millennial agency focuses both on the PR and Social account leadership and as part of the agency’s all female Executive Committee, giving her an edge in leading financially impactful campaigns for clients. JPR has earned its place as a top luxury lifestyle and hospitality agency, garnering accolades such as Observer’s Power 50 PR Firms, PR News Agency of the Year, Crains New York’s Best Places To Work and Forbes’ The “Women Dictating Where You're Traveling"
Her two young sons are already enthusiastic travelers and aspiring hotel experts, a conscious effort of Lauren’s, alongside her husband, who also works in and loves the travel and hospitality space.