As the first employee of JPR, Lauren is deeply rooted in the culture of luxury travel PR and is a bona fide pro at tracking hospitality trends. As a result, she has the ability to arm clients with up-to-the-minute information to stay relevant and gain a competitive advantage in the dynamic global marketplace. No topic is beyond her industry acumen, from high-concept design to back-end operations, she is a prolific strategist.
Lauren is smart and nimble on elevated messaging, brand partnerships and pivotal social media programming. She has enlisted those skills for high-profile clients including the three-year repositioning of Gurneys Montauk Resort & Seawater Spa and the award-winning Ivy Hotel in Baltimore, which was named among “Best Hotels on the Planet” in Travel + Leisure’s 2016 “It List.” She has been the creative lead on teams for Relais & Châteaux, Twin Farms, White Barn Inn, Charles Hotel, The Betsy and Provenance Hotels.
Lauren was named to the 2016 PRSA New York’s inaugural "15 Under 35,” earning her a seat on PRSA New York's Young Professionals Advisory Committee, which is part of its Board of Directors. An in-demand travel and lifestyle expert, she most recently presented industry trends and media influencer strategies at the annual Relais & Châteaux North American conference and Grace Hotels North American summit. Additionally, she mentors college students around the country on the nuances of PR. Lauren resides with her husband and son outside of New York City.