A Strategic Partnership with Vogue World: The Launch of The Chelsea Townhouse in London
Campaign
Out-of-the-Box Creativity for a Hotel Launch
Location
London, UK
Results
- 15 Top Vogue Editors
- 100m+ Impressions
- 1 Successful Collaboration
Services
- Public Relations
- Brand Partnerships
- Influencer Marketing
Vogue celebrated its 130th anniversary with a New York Fashion Week show and street fair in 2022, and announced Vogue World London in 2023. J/PR, privy to this news early, proposed the Chelsea Townhouse for the event, aligning with the hotel’s opening. After outbidding larger hotels, J/PR secured the U.S. Vogue Team’s stay at The Chelsea Townhouse, showcasing it globally through a social media and editorial launch during Vogue World London.