Creative Campaigns Lead to Astronomic Success for Utah Office Of Tourism
Campaign
Destination Marketing
Location
Utah
Results
- 33 Media & Influencer Hostings
- 18 Press & Social Placements
- 96m Impressions
Services
- Public Relations
- Social Media
- Influencer Marketing
J/PR identified astro-tourism as a major trend in travel and opportunity for Visit Utah to be a leading destination for astro-tourism and stargazing experiences.
Of the vast amount of certified International Dark Sky Parks and Communities that are part of a catalog of the finest dark skies in the world, the highest concentration are in Utah.
With this top key message for the destination, J/PR strategically positioned and pitched Utah’s International Dark Sky Parks and Communities to national media as part of a catalog of the finest dark skies in the world through creative tactics.
Campaign Featured In
Client Awards Since the Campaign
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One of the county’s best road trips by USA Today