Velvære, Park City

Wellness-Focused Residential Launch: Velvære, Park City

Campaign

Residential Real Estate Success

Location

Park City, UT

Results

  • 1 Digital Exclusive
  • 7 Reservations
  • 1 Coveted Press Events

Services

  • Public Relations

In 2022, J/PR announced the groundbreaking of Velvære, a new thoughtfully-envisioned wellness community adjacent to Park City’s iconic Deer Valley Resort. As wellness continues to be at the forefront of how we live, we identified wellbeing communities as a powerful trend in real estate and strategically positioned Velvære to the media as part of this movement, resulting in earned media coverage that translated into direct reservations for homes at the future community.

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