This is The North Shore Monthly Reels Series

Campaign

The Ritz Carlton O‘ahu, Turtle Bay Social Media

Results

195.1K Views between nine (9) Instagram Reels
2.6K Saves and shares indicating strong “return-to-reference” and shareability
12.3K Likes and comments; proof of genuine dialogue and engaged community behavior

Services

Content Creation
Social Media

To spotlight the ever-shifting energy, seasons, and character of Oʻahu’s North Shore, J/PR concepted and launched This is The North Shore — a monthly Reels series that captures the month as it truly feels on property. Each episode is filmed entirely on-site using iPhone footage from the J/PR social team, showcasing the raw beauty, surf culture, and sense of place unique to Turtle Bay.