Transformation of An Iconic London Hotel: The Dorchester

Campaign

Grand Reopening & Renovation

Location

London, UK

Results

35 Media Visits
214M Impressions
138 KPI Placements

Services

Public Relations
Brand Partnerships
Influencer Marketing

J/PR was tasked with the relaunch of London’s iconic hotel: The Dorchester. The largest reinvestment since the 80s for the brand, this multi-phase renovation included a redesign to public spaces to debut new f&b offerings, upgraded rooms and suites, and an overall repositioning to bring “The Dorch” into its new era: maintaining longtime fans and attracting a new guest profile to future-proof the brand.

Campaign Featured In

Client Awards Since the Campaign

Readers’ Choice: #1 in London
Gold List Editor’s Pick
The List: London
Best London Hotels 2023
Best New Hotels
These Are the World's 17 Most Beautiful Hotels