The Cloudveil Social Media Campaign
Campaign
Awareness of Pathfinders Program and Driving Traffic
Location
Jackson, WY
Results
- 15% of all referral traffic from owned organic social media channels
- 2K organic saves on Pathfinders IG posts
- 3.3K organic sharess on Pathfinders IG posts
Services
- Social Media
With the campaign goal of generating awareness for its Pathfinders program, stay ahead of its competitors with content innovation and drive ROI via site traffic, The Cloudveil leverages its owned social media channels and corresponding link in bio site (Linktree). This campaign feeds into the overall objective of positioning the hotel as the go-to hotel in downtown Jackson for transformative experiences.
The Cloudveil’s social media channels consistently rank in the top three referrals to the vanity site, and top two for sessions from new users. Visits to the Guide Notes blog are also up more than 75% YoY, which can largely be attributed to these social media referrals.





