Working With Airline Partners: Success for Hawaiian Airlines
Campaign
Airline Partners
Location
Hawaii
Results
- 4 Key Media Hostings
- 20 Press Placements
- 92M Earned Media Placements
Services
- Public Relations
Hawaiian Airlines, Hawaii’s largest and longest-serving airline, connects people with aloha and encourages guest to Travel Pono, which means to explore with care, offering your kokua (help) to preserve the island’s natural resources, cultures and communities. With a key focus to bring awareness to Travel Pono, J/PR brought attention to the airline and the destination of Hawaii through targeted pitches, expert positioning and a Travel Pono press trip.