Stay Healdsburg’s Inaugural ‘A Season to Sparkle’

Campaign

Social Media Results

Location

Healdsburg, CA

Results

2.6M Earned & Owned Social impressions from Influencer FAM and @stayhealdsburg posts
4.3K Earned & Owned Social Engagements from @stayhealdsburg posts
112 Earned & Owned Instagram Posts & Stories on Influencer FAM and @stayhealdsburg profiles

Services

Social Media
Influencer Marketing

A Season to Sparkle made its dazzling debut on social media between owned and earned coverage. Tapping into the audiences of three influencers and growing our own along the way, users feeds were flooded with ongoing programming, events, shopping guides and festive inspiration tied to this special holiday campaign.

Key Results

3 Influencer Attendees, plus 3 guests
130 Images delivered from Influencer FAM
10.1K Paid link clicks for A Season to Sparkle ad campaign