Award-Winning ‘Pony in Residence’ Campaign at The Goring London
Campaign
Creative Programming & Partnerships
Location
London, UK
Results
- 75+ Press & Social Placements
- 1.4B Impressions
- 6+ Media Visits
- 225% Increase in Website Visits
Services
- Social Media
- Brand Partnerships
- Influencer Marketing
The Goring wanted to deliver a feel good campaign, encouraging families and leisure guests to rediscover the iconic hotel. J/PR secured a partnership with Instagram famous pony @teddytheshetland (at no cost to the hotel) and worked with the team to create an unforgettable activation which sold out within two days of going live. Multiple brand partnerships were secured in addition to creating a hotel mascot including Bentley Motors, Globetrotter Luggage, Bollinger.
Campaign Featured In
Client Awards Since the Campaign
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UK Awards 2022 Winner - Marketing Communications: Travel, Leisure, Lifestyle and Hospitality