In 2025, J/PR brokered a partnership with leading resort wear brand Paper London and AREV St Tropez to create a limited edition Padel and swimwear capsule collection, which captured the hotel’s nautical aesthetic and playful spirit. J/PR secured a space for the AREV x Paper London limited edition collection to be exclusively sold throughout the summer as part of iconic department store Liberty London’s ‘Holiday Collection’ capsule, online with Paper London and at the hotel’s boutique. J/PR hosted two tastemaker and media events – a breakfast at Liberty London and a fun-filled Padel event at leading courts in London – to launch both capsules. Targeted pitches also resulted in over 100 million media impressions across premium shopping guides, fashion editorial and travel pages in titles such as Vogue, Forbes, Hello! Fashion, Marie Claire, Red, Sheerluxe and the Daily Mail.
