OluKai Footwear SS24 Launch

Services

• Public Relations
• Influencer Marketing

With the launch of OluKai’s SS24 collection, the brand’s most fashion-forward range to date, J/PR was tasked with increasing our fashion and women’s interest coverage with the goal of elevating the brand. Given OluKai had historically been associated with functionality, we wanted to showcase that the new styles were just as stylish and on-trend as they were comfortable and high-quality.