Luxury Spa Resort: The Reopening of Mii amo, a destination spa

Campaign

Reopening & Renovation

Location

Sedona, AZ

Results

100+ Press & Social Placements
5+ Top Media Visits
2 Celebrity Visits
1.6b Impressions

Services

Public Relations
Social Media
Brand Partnerships
Influencer Marketing

For more than 20 years, Mii amo has inspired guests to Journey within, find connection with nature and immerse themselves in wellbeing. Following a two-year closure, J/PR was tasked with re-creating the destination spa’s story as a result of a $40M transformation and expansion.

Campaign Featured In

Client Awards Since the Campaign

‘It List’ by Travel + Leisure
“Best New Wellness Hotels in the World.” by Travel + Leisure