
Launch of Gundari Resort
Campaign
Global Positioning & Grand Opening
Location
Folegandros, Greece
Results
- 193 Total Press Placements in 2024
- 162+ Opening Press Placements
- 120+ Most Exciting Hotel Openings Roundups
- 20 Press Stays in 4 Months
- 10 In-Person Meetings with Top Editors
Services
- Public Relations
In November 2023, J/PR UK was tasked with launching Folegandros’ first five-star, EarthCheck Certified resort, Gundari set to open in May 2024.
J/PR carefully crafted pitches and press releases spotlighting Gundari’s unique selling points (USPs). A media mission was coordinated in London, allowing the owner to meet with top editors. Media hostings were arranged to offer in-person experiences and secure in-depth review features. Third-party credibility was built by targeting new hotel lists, guides, and awards within key titles. Additionally, collaboration with J/PR’s UK sales representative leveraged relationships with tour operator partners to further increase awareness.