July Luggage

July Luggage: Making A Splash in the US Market

Campaign

Lifestyle & Consumer

Location

United States

Results

  • 1 NYC Takeover
  • 126 Media Placements
  • 3.5b Impressions
  • 72 Meetings & July Gifts

Services

  • Public Relations
  • Influencer Marketing

Since kicking off with July in September of 2023, J/PR’s key objective was to increase brand awareness in the U.S. market for the notable Australian-founded brand, a major moment for them; we focused efforts on their NYC Pop-Up –their first storefront in the States – and increased overall brand awareness and loyalty with American consumers. Since kicking off with July in September of 2023, J/PR’s key objective was to increase brand awareness in the U.S. market for the notable Australian-founded brand, a major moment for them; we focused efforts on their NYC Pop-Up –their first storefront in the States – and increased overall brand awareness and loyalty with American consumers.

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