July Luggage: Making A Splash in the US Market
Campaign
Lifestyle & Consumer
Location
United States
Results
- 1 NYC Takeover
- 126 Media Placements
- 3.5b Impressions
- 72 Meetings & July Gifts
Services
- Public Relations
- Influencer Marketing
Since kicking off with July in September of 2023, J/PR’s key objective was to increase brand awareness in the U.S. market for the notable Australian-founded brand, a major moment for them; we focused efforts on their NYC Pop-Up –their first storefront in the States – and increased overall brand awareness and loyalty with American consumers. Since kicking off with July in September of 2023, J/PR’s key objective was to increase brand awareness in the U.S. market for the notable Australian-founded brand, a major moment for them; we focused efforts on their NYC Pop-Up –their first storefront in the States – and increased overall brand awareness and loyalty with American consumers.