Hotel-Dame-Des-Art-featured

Dual Strategy: US & UK Launch of Hôtel Dame Des Arts from EQ Group

Campaign

Global Positioning & Grand Opening

Location

United States & United Kingdom

Results

  • 75+ Press Placements
  • 2 Exclusives

Services

  • Public Relations
  • Influencer Marketing

J/PR’s US and UK teams were tasked with building brand awareness and creating buzz for a new hotel group, EQ Group, and their foray into the luxury hotel market with the grand opening of their first property – a former Holiday Inn – now known as Hôtel Dame Des Arts, in Paris.

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