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Great Wolf Lodge 8/4 Day

Campaign

Programming Tactics

Location

Various locations

Results

  • 90 Press Hits
  • 140K Guests in Queue
  • $7.7M in Bookings

Services

  • Public Relations
  • Social Media
  • Influencer Marketing

J/PR developed a creative sale in an effort to boost summer bookings. In honor of Great Wolf Lodge’s perfect 84-degrees waterpark temperature all year-round, all U.S. Great Wolf Lodge locations offered its annual 84 Degrees Sale. For one day only on August 4 (8/4), guests were able to book rooms starting at $84/night. Through J/PR’s PR efforts, Great Wolf Lodge generated $7.7M in room bookings through the one day sale.

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