Grand Opening of The Lana – A New Era of Luxury in Dubai

Campaign

Hotel Opening of the Year

Location

Dubai

Results

73 Exclusive press placements
10 Top-tier media visits
9 Key awards

Services

Public Relations

The Lana, Dubai’s most coveted address, opened in February 2024. As Dorchester Collection’s first hotel in the Middle East, J/PR unveiled this haven of exclusivity to the US market through carefully curated media exclusives, thoughtful storytelling, top-tier awards hostings and a grand opening press trip.

Campaign Featured In

Client Awards Since the Campaign

T&C Hotel Awards 2024: The Best New High-Design Hotels
The 100 Best New Hotels of the Year
2024 Hot List + Best New Restaurant Openings
100 Top Suites
100’s Gold List
he World’s 50 Best Hotels 2024