Four Seasons Tower Bridge x Saff Michaelis Parent Sleepover

Campaign

Influencer Event

Location

London, UK

Results

13 Influencer attendees
3.6M+ Combined following
256M+ Overall impressions

Services

Brand Partnerships
Influencer Marketing
Social Media

Tasked with promoting the event spaces and attracting a family market, J/PR suggested hosting an event in partnership with luxury ‘mum-fluencer’ Saff Michaelis.

We pitched the concept and idea to Saff’s agent in May: this could be the next iteration of her ‘mum dinner’ series, taking it to new heights, with the chance to sleep over at the hotel.

After seven months of liaisons, negotiations and logistics, the event came to life on 29th October 2025. The theme? ‘Carnival of the Damned’, in celebration of Halloween.

A tried-and-tested formula, Saff coordinated the guest list of fellow family influencers. We collaborated with her on the menu, and she booked a florist, photographer and arranged the cake. The result was an abundance of authentic content from a group of friends, that highlighted the event space, service, food and beverage and guest rooms across Instagram and TikTok.

Key Results

Generated event enquiries and bookings (within one week)
Content library shared of 300+ high res images for the hotel’s use on social media
A happy client that has already requested we host a similar event in 2026
Optimised social captions from Saff that highlighted key messages about the FS Tower Bridge event spaces