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Trendjacking Success: “Cowboy-Cation” Storytelling at Fort Worth’s Hotel Drover

Campaign

Trendjacking

Location

Fort Worth, TX

Results

  • 3-Day Press Trip
  • 15 Press Placements
  • 66M Impressions

Services

  • Public Relations
  • Social Media
  • Influencer Marketing
  • Storytelling

While keeping a pulse on the media landscape, J/PR quickly jumped on the “Cowboy-Cation” travel trend (thanks Yellowstone!) by executing a Western-themed press trip to drive destination awareness and further position the Stockyards as a historical, yet revitalized, entertainment district. In other words, making cowboy cool again.

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