In 2024, J/PR was tasked with delivering a partnership for client, Cali Mykonos, with a global fashion house. The aim was to bring brand awareness to Missoni’s clients and cement Cali Mykonos as a destination for high fashion.
J/PR successfully approached Missoni and coordinated a meaningful collaboration from start to finish. Missoni hosted a global tastemakers trip with their brand ambassadors and an array of Europe’s top fashion Editors at Cali Mykonos. The brand bought a significant number of top suites at the hotel bringing both revenue and brand visibility to Cali Mykonos.
