Cali Mykonos x Missoni

Campaign

Luxury Brand Partnership

Location

Various Locations

Results

100M Media Impressions
10+M Social Impressions
120+ Social Media Posts across 11 different Influencer Accounts

Services

Brand Partnerships

J/PR was tasked with delivering a partnership for client, Cali Mykonos, with a global fashion house. J/PR proactively pitched and secured Missoni for a multi-year, multi-faceted partnership, cementing Cali Mykonos as a destination for the high fashion crowd. J/PR coordinated a series of activities and meaningful collaboration from start to finish.

Key Results

6 Static grid posts on @Missoni’s Instagram
200+ Day Pass Visitors in less than two months
Dozens of luxury travel agent inquiries, bookings, posts, and shares of Missoni Resort Club x Cali