Held annually, Beaverbrook’s iconic summer dining experience takes place in hot air balloons in the hotel’s Italian gardens. This year, the key objective was to once again bring this recurring campaign to new heights and position the balloons as the summer’s most sought after table. The aim was to surpass bookings from the previous record breaking year and reach new audiences. J/PR achieved this within the first month of the launch – the balloons were full throughout the summer.
