A Dynamic Social Experience: Alila Ventana Big Sur
Campaign
Social Media
Location
Big Sur, CA
Results
- 35M organic impressions
- 95K+ saves
- 51K+ shares
Services
- Social Media
To position Alila Ventana Big Sur as the iconic resort-hotel in Big Sur, the social media strategy is geared toward showcasing the property’s bespoke wellbeing offerings, inclusive culinary program, endless Alila Moments and experiences, and luxurious accommodations. With a goal to continually evolve creative ways to put the property at the forefront of the conversation, our strategy over the last 3+ years of the partnership has made the resort one of the most-followed Instagram accounts across the Hyatt portfolio.




