Where to Travel: Madison, Wisconsin

Spring 2023|Trends, Travel, Industry News

We’re gearing up to attend one of our favorite annual “meetings of the minds”: the annual PRSA Travel & Tourism Conference taking place this year in Madison, Wis. The gathering brings together leaders in travel and tourism public relations and top journalists from across the country for a deep dive into the future of travel. From regenerative tourism, to efforts to diversify voices in travel, to the future of measurement, podcasting, and the impact of AI on the world of PR and communications, the annual conference delivered industry-leading insights, and included words from Pete Souza, former official White House photographer during the Reagan and Obama administrations, about the power of visual storytelling. J/PR Executive Vice President and PRSA Travel & Tourism Conference Chair Suzanne Brose and the J/PR team were on hand for a week of fun, innovation, and conversation focused on inspiring the future of travel.