As an Account Director on our social media team, Sarah Bassett is a passionate, data-driven digital marketer leading all aspects of social media programming at J Public Relations from paid advertising to cohesive content strategy for a range of hotel, technology, retail, and real estate clients.
With 7+ years of elevating social media strategies, activating creative campaigns, and innovating digital plans, Sarah has honed a talent for seamless brand experiences bridging the virtual offline. She never shies away from a challenge to deliver quality content, whether that means making an unlikely hero out of the bitter vegetable broccoli rabe to trend in groceries stores nationwide, championing cocktail culture to help drive the bourbon boom with Beam Suntory’s premium whiskeys, or leading businesses to foray into social media by creating and running Grand Hyatt’s first Instagram account. Sarah’s varied experience uniquely positions her to deliver impactful social-led campaigns at J Public Relations.
Her recent strategic work at JPR includes running a paid media programming for the boutique luxury hotel & spa client, MacArthur Place in Sonoma, which opened in 2019. Her tactics continually deliver on average nearly a 12X ROI showing the real, trackable value of social media efforts. Her skill set also includes a strong design eye leading her to often manage photo and video content shoots, most recently at the newly renovated Hilton Los Cabos resort where she oversaw a three-day shoot.
All at the same time, Sarah believes forging and maintaining meaningful relationships offline and in-person are just as important for brand health and social success, so you can find her in the pitch room, integrated planning meetings, or in webinars, most recently participating in a COVID-19 Comeback Planning Webinar to advise on social media strategies for the travel and tourism industry.