Molly Folsm

Account Director, Social Media

Molly believes social media is a fundamental way for hotels to market their properties, build brand awareness, and communicate with and inspire past, present and potential guests. She uses an approach that combines brand messaging, immersive storytelling and eCommerce goals. Having worked in the hospitality social media arena since the beginning of Facebook business pages, she has become a master of strategically balancing the “art” and “science” of social media as a means to create award-winning campaigns and drive ROI through the thoughtful combination of organic and paid social media tactics.

Molly coaches clients and team members alike. Whether she is working with historic hotels celebrating landmark anniversaries, providing leadership-level strategy to a diverse variety of corporate hotel brands, leading crisis communication plans on social media channels for brands impacted by natural disasters, or pushing teams outside of the box with modern, relevant content for fresh faced brands, Molly drives results. From influencers to conversion campaigns, crisis communications to memes, Molly acts as a guide to innovation and success, always tying efforts back to heads in beds

Her work has been recognized as a winner in the 2016 HOTELS Magazine awards and 2019 HSMAI Awards, a finalist in the 2017 and 2019 Shorty Awards, and featured in Travel + Leisure's "50 Instagram accounts you should be following right now.”

Back to Leadership

Thank You For Connecting.

Please take a moment to complete this form and we’ll be in touch with you shortly. No time for forms? Give us a call.


  • This field is for validation purposes and should be left unchanged.