As senior vice president at JPR, Kristin Moller brings over 15 years of hospitality public relations expertise to the team. In late 2019, she launched the agency’s presence in Toronto, bringing JPR to a seventh city and third country since the agency’s inception in 2004.
At JPR, Kristin is focused on high-level client management, crisis communications, and creative campaign development. Her leadership style is consistent and solid, fostering a culture of trust and teamwork to deliver results in both traditional PR and social campaigns, to amplify storytelling across all channels. Since launching the Toronto presence in late 2019, she’s focused on building and strengthening the agency’s presence with Canadian media and clients.
Kristin is part of the JPR leadership team and is co-chair of the people committee, which oversees all things relating to personnel, human resources, staffing, trainings, and internships at the agency. Kristin also leads JPR’s media training program, focusing on C-suite and executive level purpose driven sessions to coach clients in best practices for managing media conversations.
Prior to joining JPR in 2013, Kristin’s experience included acting as a spokesperson for variety of destination tourism offices, CVBs, and OTAs. She spent several years working with global hospitality brands and notable boutique hotels, shaping their media narratives to create impactful campaigns with revenue generating effects. Kristin is an expert storyteller and trusted resource for clients and media alike. She’s secured cover stories in major luxury magazines, interviews for business leaders and lead many award-winning campaigns. Kristin is a lifelong learner, whose curiosity along with passion for travel and helping people, has found the perfect convergence in working as a publicist for travel brands and experiences.