Jillian is the ultimate media insider and client communicator who leverages a decade of relationships for hard-won press, assuring coverage is equal parts authentic and impactful.
Armed with a relevancy roadmap and an infectious can-do spirit, she is the essence of a brand ambassador, having launched and relaunched a roster of hospitality elite. On the front lines, she’s the momentum builder with big-picture strategies on messaging and press trips, unleashing the full power of her team and exceeding client expectations. Behind the scenes, she is a trusted resource on PR methodology and crisis management.
For The Resort at Pedregal in Mexico, Jillian helped navigate the property from hurricane-ravaged to heroic cover stories, garnering the hallowed get with Travel + Leisure’s World’s Best Mexico resort in 2017. For its next-level luxploration programming, the natural-born adventurer did more than introduce it: Jillian commandeered Baja’s rugged backcountry to become a poster girl for experiential travel. Meanwhile, she catapulted Mountain Trek—a then under-the-radar British Columbia fitness program—into today’s award-winning, coveted outdoor destination spa with Condé Nast Traveler and New York Times headlines to prove it.
Meanwhile, she finds creativity in the formula for industry titans, the likes of Vail Resorts, of which she’s been a guiding light for more than its hotels alone. Jillian carves out media inroads for its company-wide activations and mountain destinations where the trailblazer immerses herself via snowshoes, skis and snowmobile.