Jillian Hunter Thayer

Senior Director

Jillian is the ultimate media insider and client communicator who leverages more than a decade of relationships for hard-won press, assuring coverage is equal parts authentic and impactful. Armed with a relevancy roadmap and an infectious can-do spirit, she is the essence of a brand ambassador, having launched and relaunched a roster of hospitality elite. She’s put clients on the map in sought-after awards, accolades and nominations throughout the years, garnering the hallowed get of No. 1 rankings in both the Travel + Leisure World’s Best and Conde Nast Traveler Readers’ Choice Awards in multiple occasions. On the front lines, she’s the momentum builder with big-picture strategies on messaging and press trips, unleashing the full power of her team and exceeding client expectations. Behind the scenes, she is a trusted resource on PR methodology and crisis management.

She finds creativity in the formula for industry titans, the likes of Vail Resorts, of which she’s been a guiding light for more than its hotels alone for over six years. Jillian carves out media inroads for all of her clients including Under Canvas, Great Wolf Lodge and Hotel del Coronado with brand-wide activations, creativity and meaningful strategy. Throughout her time in travel hospitality, the natural-born adventurer has swam with whale sharks, skied North America’s most coveted mountains, bobsledded at Utah's Olympic Park and enjoyed the rugged backcountry in the most scenic locales.

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