As the visionary leader of J Public Relations, Jamie has built the powerhouse agency with grace, grit and a laser focus, combining an exacting mix of methodical media relations, unrivaled strategy and next-level service to transform clients into brand pillars. Jamie’s two-fold philosophy that relationships always come first and PR campaigns should forever speak for themselves, has catapulted JPR to one most respected agencies in the public relations travel, tourism and lifestyle space. JPR’s reach now spans the globe with offices in Los Angeles, San Diego, New York and London.
Jamie’s fierce loyalty to clients of every size is the foundation of JPR. So too is her penchant for innovation and risk-taking, setting a new expectation within the agency landscape, with Jamie tirelessly sparking clients to go for bold. Wielding that rigor and ideology, she and her like-minded team don’t just deliver—they redefine the results with Jamie lending an active voice at every turn. Jamie is renown industry-wide for not only landing mega headlines, she is also an established trend-spotter and much-followed trend-starter. In addition, Jamie is a master on all matters crisis management and has become the go-to strategist within the industry for her tact on sensitive messaging.
Her multi-tasking mentality was honed early: Jamie grew up working in the tourism business in her native Cape Cod, Massachusetts, learning the inner workings of the hospitality industry, where she became obsessed in the details of service while working jobs in housekeeping, food and beverage and middle management. Certainly, that insider knowhow and industry moxie set her apart when starting her agency from the ground up, but fast forward, it’s the fabric of JPR, where being authorities of what’s new, now and next is the core of company culture. Public relations industry aside, Jamie’s true talent lies in the recruitment, mentorship and establishment of a team that genuinely matches the caliber and service standards of her clientele.
Jamie’s renowned roster includes Vail Resorts Hospitality, Vail Mountain Resorts, Baja California Tourism, Disney, The Ritz-Carlton, JC Resorts, The Mulia Bali, The Resort at Pedregal, Rancho Valencia Resort & Spa and Hotel Del Coronado.
Jamie and her business partner Sarah Evans were named by the New York Observer’s “Power 50” PR Agency List as one of the most powerful PR firms in the country and top in their category. In addition, in 2015, JPR was named “Small Agency of the Year” Under 10 Million in US and Canada by PR News. As an acknowledgement for her vast contributions to San Diego, Jamie was bestowed the prestigious 2012 Edward L. Bernays Eva Irving Community Service Award by the PRSA San Diego chapter. She is an advisor to East Carolina University’s School of Communication and in 2015, she received her alma mater’s Distinguished Alumni Award.
"Jamie’s remarkable knowledge on all layers of the luxury hospitably industry helped shape the brand we are today. From day one, she not only understood our vision for transforming Rancho Valencia from a regionally known gem into an internationally respected, award-winning property—she provided incredible insight and direction on so many of the concepts. JPR is not just an agency, it’s a creative partnership. And that’s a key differentiator in staying relevant in this industry: Every detail and fresh idea counts, and I know I can always count on Jamie.”
- Jeff Jacobs, owner Rancho Valencia
Rancho Valencia received #1 Best Hotel in the U.S., #1 Hotel in California and #1 Relais & Châteaux hotel in North America, by U.S. News & World Report in their 2015 hotel rankings.