Erin Hopkins Melendez

Senior Director

A seasoned publicist with more than a decade of media relations experience, Erin produces fresh, viable campaigns that translate to international press and resonate with consumers. Specializing in hospitality, Erin has elevated the hotel launch to an art form, opening and rebranding countless properties worldwide. Her approach has been honed across the globe with victorious results. For the iconic reopening of Adare Manor in Ireland, Erin led a targeted campaign landing megawatt coverage in The New York Times, Departures, Virtuoso Life, and the holy grail of placements: Travel + Leisure’s annual “It List.”

Equal parts account leader and trend forecaster, Erin maximizes storylines for press with staying power. She has planned and executed dozens of press trips, desk-side tours for C-suite executives and large-scale media events. An expert in corporate communications, Erin has led results-driven campaigns with a focus on executive positioning for brands including Jumeirah Group, Vail Resorts and RLH Corporation.

Erin regularly engages in larger industry conversations in the PRSA New York Chapter, navigating the future of travel and tourism. For “Meet the Media: Travel Landscape in the Digital Age,” she moderated a panel session with digital editors and social strategists from Conde Nast Traveler, DuJour and the New York Post. She also served as a judge for the annual PRSA Big Apple Awards.

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