With eight years of experience in the hospitality space, Erin has elevated the hotel launch to an art form, opening and rebranding hotels with fresh, viable campaigns that translate to international media and resonate with consumers.
The two-pronged strategy has been honed across the globe with victorious results. For the re-opening of Adare Manor in Ireland, Erin led a targeted campaign, landing megawatt coverage in The New York Times, Departures, Virtuoso Life, and the holy grail of placements: Travel + Leisure’s annual “It List.”
Equal parts account leader and trend forecaster, Erin maximizes storylines for press with staying power. For Jumeirah Group in Dubai, she spearheaded priority openings like Jumeirah Al Naseem, securing high-impact coverage in the WSJ. Magazine and Conde Nast Traveler’s “Hot List.”
In a consumer climate where awards and accolades maximize hotel bookings, Erin consistently builds credibility. Stateside, she debuted The Restoration Hotel, Charleston's first luxury lifestyle hotel, earning its #1 status in Charleston by Conde Nast Traveler’s Reader's Choice Awards. For The Betsy-South Beach, she reintroduced the property-wide renovation to a fickle Miami marketplace—no small feat—garnering an exclusive in the Miami Herald. Nationally, she won gold for The Betsy in the US News & World Report and #1 Miami Beach Hotel in Travel + Leisure's World's Best Awards.
Erin engages in larger industry conversations in the PRSA New York Chapter, navigating the future of travel PR via social platforms. For “Meet the Media: Travel Landscape in the Digital Age,” she moderated a panel session with digital editors and social strategists from Conde Nast Traveler, DuJour and the New York Post. She also served as a judge for the annual PRSA Big Apple Awards.