With 9 years of experience, Emma is a global force in the luxury PR industry, charged with launching JPR’s first international flagship in London. With an intuitive grasp of brand strategy and a sixth-sense for business development, she knows how to make a splash internationally. Emma was integral to the US PR campaign to the grand reopening of The Goring, London's legendary hotel, where the Duchess of Cambridge attended as an honorary guest. The royal event made headlines across every major media platform. Emma is also the force behind the UK’s renowned Relais & Chateaux properties, Chewton Glen and Cliveden House, which both underwent re-imagining in 2016. A recently acquired project, she is thrilled to be spearheading the unveiling of Helena Bay, New Zealand’s hotly anticipated luxury lodge.
Having lived in eight countries, Emma is the ultimate global insider who understands the ever-changing, complex travel industry. She has helped launch several buzzy start-ups including a private jet app, JetSmarter, and the luxury concierge firm Element Lifestyle. She is skillful in the partnership lexicon. First-class luxury partnerships and high-level communications campaigns have included LVMH, British Airways, Frieze Art Fair, Emirates, Lacoste, GlobeTrotter, UBER, Tory Burch and Norwegian Airlines.
Emma is the recipient of HSMAI Gold and Silver Awards and is an ambassador for Young Travel Professionals New York.
"Emma has a great understanding of what we are about, and is always coming up with fabulous opportunities and ideas. She has scored some big home runs and has proven herself able to cajole even the most hardened writers and opinion formers. An extremely valuable asset, I believe her to be one of the best PR professionals in the business."
- Jeremy Goring, CEO of The Goring