With over 12 years of experience, Emma is a global force in the luxury PR industry and launched JPR’s first international flagship in London, which in under two years of opening, was a finalist in the highly coveted PR Week Awards for Best New Consultancy.
With an intuitive grasp of brand strategy and a sixth-sense for business development, Emma knows how to make a splash internationally and is trusted by some of the world’s most demanding luxury brands spanning travel & hospitality, lifestyle, real estate and design.
Her background in real estate coupled with experience of having lived in eight countries, makes her the ultimate global insider who understands the ever-changing, complex travel & lifestyle industries. She is skillful in the partnership lexicon and is a consummate networker, passionate about delivering commercially driven campaigns for the agency’s portfolio of clients.
Emma’s integrated PR experience spans some of best known and iconic names in the travel industry, from big name brands such as Marriott, to independent hotels & associations (Leading Hotels of the World), boutique collections and destinations. A handful of names include The Goring, multiple Relais & Châteaux (Chewton Glen, Cliveden House, 11 Cadogan Gardens, The Surrey), Y.CO Superyachts, Adare Manor, the island of Mustique, amongst others.
Emma is highly regarded for her creative energy and ability to see, and operate, ‘outside the box’. Her extensive knowledge of working with high net worth audiences and unrivalled network of global media contacts, international influencers and collaboration partners ensures results which exceed client expectations.
Under Emma’s direction, JPR’s UK office continues to diversify its offering, working with new and established clients to deliver commercially impactful and award winning results.