Chelsey Kirby

Vice President

With a dozen years steeped in global communications and luxury hospitality PR, Chelsey lends a sophisticated worldview and hit-the-ground-running verve to every account. Her premier JPR clients include Relais & Châteaux where for the last 4+ years she has helped lead the global association’s worldwide awareness campaign, establishing its pillars of individualism and sustainability, landing it in the upper echelon of hospitality here in the USA. Her work with Relais & Châteaux additionally includes individual representation of several members including Eden Roc Cap Cana (Dominican Republic), Old Edwards (Highlands, NC), The Inn at Dos Brisas (Texas) and The Surrey (NYC).

Chelsey has an especially rich history in community messaging for destinations and is a skillful storyteller. She currently oversees the Visit North Carolina account at JPR, serving as strategy and point person for the state tourism account which represents more than 100 counties. Her strategic work on the account includes presentations at twice yearly public relations conferences in addition to a heavy media relations lift. Earlier on in Chelsey’s career, she represented the New Orleans Convention and Visitors Bureau and spearheaded a campaign to showcase the city, reinvigorated and reborn after the fifth anniversary of the ravaging Katrina hurricane. Considering the event coincided with the BP oil spill, Chelsey juggled crisis control while still showing the world the city’s massive recovery.

Known as “The Opener” at JPR, Chelsey’s specialty lies within hotel openings. Throughout her career, she has opened more than 20 hotels globally. During her 4+ years with J Public Relations, she has overseen the openings of Bobby Hotel (Nashville), Encore Boston Harbor, InterContinental Washington D.C. - The Wharf, Rosedon Hotel (Bermuda) and Scribner’s Catskill Lodge. This year, she has opened Shandaken Inn (Catskills) and Quirk Hotel Charlottesville, a property near and dear to her heart as she opened the first Quirk Hotel in Richmond back in 2015.

Her efforts have garnered national media placements and her clients have achieved international acclaim including Travel + Leisure’s World’s Best Awards, Departures 100, and Conde Nast Traveler’s coveted Hot List.

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