A doyenne of digital, Brigid over eight years of experience to the strategic, creative process, aligning public relations and social messaging to shape and strengthen brand voice. She has launched and branded countless hotels—including InterContinental Los Angeles Downtown and Santa Barbara’s Hotel Californian—with multi-medium content creation on DSLR’s, GoPro and drones. Meanwhile on the rebranding front, she has expanded social communities, grown engagement rates and navigated influencer relations for marquee properties like Gurney’s Montauk in New York and The Ritz-Carlton, New Orleans. In her purview: Mapping editorial calendars, images, captions, and influencer partnerships back to the overarching sales and marketing goals. Brigid has the inside track on the constant stream of new-fangled social platforms, pinpointing avenues to methodically elevate clients beyond metrics alone.
