Ali Lundberg

Executive Vice President

With 20 years of experience, Ali is a highly regarded, industry leader in public relations and marketing. An executive committee member for PRSA Travel + Tourism for eight years, she is an award-winning PR and social pro whose expertise ranges from digital marketing and earned media strategies to trend forecasting.

She’s led fresh-faced creative campaigns for countless renovations and re-imaginations with staying power in the travel industry, including the Enchantment Resort and Mii amo Spa where her passion for the world of wellness was first ignited. For the award-winning L’Apothecary Spa at L’Auberge de Sedona, she was the concept originator. Ali also led the team that catapulted Rancho Valencia Resort and Spa into an elite category of lifestyle and luxury properties after its remodel. Her personal passion for adventure and fitness, paired with her expertise, make for a powerful synergy when leading clients like Under Canvas, Rancho La Puerta and Mountain Trek.

Also on the A-list roster: Ali oversaw media relations strategies for the opening of Washington School House Hotel in Park City, the ART Hotel in Denver, InterContinental Los Angeles Downtown, The Camby and Mountain Shadows in her native Phoenix and most recently the transformation of MacArthur Place in Sonoma. On the high-tech front, she debuted the Mansion at Casa Madrona with a luxury drone amenity delivery campaign that went viral with more than 400 press placements.

Her efforts have garnered national media placements and her clients have achieved international acclaim including Travel + Leisure’s World’s Best Awards, Departures 100, and Conde Nast Traveler’s coveted Hot List. Ali is the recipient of many awards including the prestigious PRSA Copper Anvils, PRSA Edward L. Bernays, and HSMAI Adrian awards in the category of media relations. In 2017, she had the esteemed position of chairing the PRSA Travel + Tourism conference in Palm Springs.

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