#KeepItSpinnin’
To keep travelers inspired and community spirits high during the COVID-19 travel freeze, we got creative and brought a touch of Nashville into homes nationwide. Bobby’s Stage: #KeepItSpinnin’ was at the forefront of the industry’s virtual hospitality movement as a virtual concert series we concepted and launched. The results? 65+ minutes of custom music on the @bobbyhotel channels from a dozen critically-acclaimed local musicians; 13k+ video plays on Bobby’s social channels; 12 press hits.

Perched atop the southwestern plateau of the Blue Ridge Mountains, sits Old Edwards Inn and Spa, a luxury, European style Relais & Châteaux resort. J/PR manages the elevation of strategic positioning for the property nationally through traditional media relations, partnership ideation, organic social media content creation, and revenue-driving paid social campaigns.

J/PR created “Utah U: An Education in Utah’s Culinary Scene.” event to bring awareness to Utah’s burgeoning urban culinary and beverage community. The concept saw Utah’s finest take over top U.S. media markets and culinary schools. “Classes” included live demonstrations and conversations about the culinary scene. “Graduates” received a hands-on education in Utah’s rich and growing food & beverage scene, with more than 50 top, national journalists in attendance from coast to coast, including: The Los Angeles Times, Food & Wine, Travel & Leisure, The Wall Street Journal, Fodor’s, CondeNast Traveler, LA Weekly, Forbes, AFAR and more.

When Under Canvas, a leading “glamping” company with locations in America’s most iconic national parks and monuments, learned about 39 million Americans couldn’t afford to take a summer vacation, they joined forces with J/PR and launched the “#PayWhatYouCan” social campaign to help give more Americans the summer vacation they deserve. J/PR launched and amplified the campaign by partnering with Travel + Leisure on exclusive social and editorial placements, and secured nearly 50 additional press hits in target publications including Business Insider, Food & Wine, San Francisco Chronicle, Departures, AFAR, Sunset, CNBC, Good Morning America, and more.

MacArthur Place Hotel & Spa teamed up with Tappan Collective, a California-based company reinventing the approach to discovering and collecting global contemporary art. The first artist-in-residency for these brands, the MacArthur Place x Tappan Collective partnership launched in August 2020 with LA-based visual artist Cheryl Humphreys. Since then, MacArthur Place has welcomed artists such as Jeff Kraus, Sara Marlowe Hall and more to create, collaborate and showcase unique art throughout the five-acre parcel property.

Harvest season comes each Fall and is typically the biggest revenue-driver for California Wine Country. In October 2019, fires ravaged Northern Sonoma County, nearly 50+ miles away from our client, but that didn’t stop the cancellations from rolling in. While there was no actual damage to the property, there was massive damage tied to revenue since the perception was that Sonoma (and the hotel) had burned to the ground. Backed by a funnel-focused paid social campaign, utilizing PR messaging, the hotel was not only able to bring back bookings, but in fact was able to have their biggest  quarterly earnings to-date, bringing in $100,000 within a two-month period.

When Michelin Guide Bib Gourmand restaurant Kettner Exchange and Chef Brian Redzikowski wanted to partner on an event series that matched their elevated cuisine, J/PR brokered a partnership with acclaimed roving restaurant without walls, Outstanding in the Field. The event was a natural fit, a magical evening set under the olive groves in Temecula Wine Country. Chef was thrilled with the per-ticket revenue price, and immediate new fans he created (many of whom later became restaurant regulars). The initial single-event partnership became a recurring relationship, with Chef taking part in half a dozen Outstanding in the Field dinners.

After the Old Edwards Hospitality Group temporarily closed their doors to its properties for the first time since opening in 1878, J/PR ideated two virtual programming campaigns (#ResortRemotely) and Half-Mile Farm (#Innsider) and positioned the executive team as leaders in the industry. Guests embraced over 100 pieces of unique virtual programming content, leading to the most revenue on the books the property had ever seen for a single summer. Additionally, the executive team and their COVID-19 approach were featured across The New York Times, The Wall Street Journal, Robb Report and more.

During Summer 2020 at the height of Europe’s Covid-19 outbreak, J/PR worked alongside Andronis Exclusive’s Santorini Hotels and the Santorini and Greek Tourism to message that the island was a place safe travel destination for Brits. In the preceding weeks, there had been lots of negative press, as such J/PR ensured correct and accurate messaging was portrayed to the media. Secured coverage included slots in national newspapers, TV and radio.

Campaign Conceptualization + Virality

The InterContinental Los Angeles Downtown hotel wanted to create sky high awareness, standing tall in DTLA, so we helped them join forces with Red Bull and the Red Bull Air Force team to celebrate with an epic, first-of-kind “human flight” activation, dropping four men out of the sky–soaring across the moon in pyrotechnics and arriving 4,000 feet below. With media placement in the Los Angeles Times, “No, a meteor did not just crash in downtown Los Angeles,”, the event became a viral success with 23M impressions from multiple posts including 45+ Instagram static posts and 40+ Instagram stories within the first 24 hours.

Breathing new life into a 60+ year campaign, we concepted a fresh take on Relais & Châteaux’s Route du Bonheurs with celebrity tastemakers, no strings (or fees) attached. From a Hollywood actor to a globally recognized chef, we worked with each personality to create unique, personal road trips. A 360 marketing campaign ensued with website updates, email blasts, social media and PR resulting in a Departures Instagram and digital exclusive, an AD.com feature and mention in The New York Times.

Cliveden House partnered with Royal warrant holding British brand, Halcyon Days, on its 2018 Christmas tree. J/PR secured attendance from 30 media and influencers from outlets including London Evening Standard, ELLE, The Telegraph and Vanity Fair. J/PR additionally coordinated for influencer @mrsalice to switch on the lights. Resulting coverage was 15+ social media posts and 10+ pieces of online/print press in outlets including Hello, ES Magazine and more.