There’s Always More to the Story…
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BY CLIENT
- 11 Cadogan Gardens
- Andronis Exclusive
- Beverly Hilton
- Bobby Hotel
- Château du Grand-Lucé
- Chewton Glen
- Cliveden House
- H by Frette
- InterContinental LA
- Kettner Exchange
- MacArthur Place
- Old Edwards Inn
- Pendry Hotels & Resorts
- Relais & Châteaux
- The Hartling Hotel Group
- Under Canvas
- Utah Office of Tourism
- Visit North Carolina
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BY INDUSTRY
11 Cadogan Gardens
REVOLVE X 11 Cadogan Gardens
Fashion + Influencer Partnership
London’s “best kept secret” 11 Cadogan Gardens in Chelsea partnered with the US digital fashion force REVOLVE on an influencer takeover. Nine influencers were hosted over four nights, with a combined following of 24.3M. There were a total of 47 Instagram posts, 800k engagements and 52 million potential impressions. 11 Cadogan Gardens Instagram channel increased by 20% throughout this campaign.
Château du Grand-Lucé
Net-A-Porter Collaboration
Retail Partnership
J/PR organized a social media collaboration between the world’s leading luxury online fashion retailer, Net-A-Porter and Hotel Château. J/PR hosted a group of models and social media influencers to capture content for their SS2020 campaign. The partnership earned more than 35K Instagram engagements, 11.4M potential Instagram impressions and 19.2M potential Facebook impressions.
Pendry Hotels & Resorts
Pendry X Aura Aura
J/PR partnered Pendry Hotels & Resorts with Aura Aura, experiential portrait practice of Detroit-based Projector,Eileen Lee, which utilizes analog technology and professional instant peel-apart film that is no longer being produced. Pendry and Lee executed a series of Aura Aura Pop-Ups at Pendry Hotels. The partnership generated earned media coverage in the likes of SURFACE magazine and DeZeen, and generated dual revenue through reserved ticket sales.
Beverly Hilton
Content Production + Celebrity + Campaign Conceptualization
In anticipation of the Golden Globes, the J/PR team used the data and learnings from events of the past to ensure that the hotel would not only have a strong alignment with the Golden Globes and its A-List attendees on social, but would have the strongest results the property had seen in all of their decades of hosting. With J/PR at the helm, the property saw a 30.3% increase in follower acquisition, 195% increase to engagements, and 184% increase to impressions in comparison to the 2019 Golden Globe Awards.
H by Frette
New Product Launch
New product launch
The world’s most renowned luxury linen line, Frette, tasked us to handle the press launch of H by Frette, their first-ever direct-to-consumer line touting the same bedding and towels found in the rooms of most of the world’s top hotels. Through targeted press outreach, strategic media and influencer gifting and exclusive partnerships with J/PR luxury hotel clients, the brand launched with a digital splash, making headlines on Town & Country, Dujour, Forbes, GQ and more.
Hotel Château du Grand-Lucé
De Gournay X Hotel Château du Grand-Lucé + De Gournay X The Mitre
J/PR partnered with De Gournay wallpaper installations at both Hotel Château and The Mitre. The exclusive luxury British interiors brand creates exquisite hand painted wallpaper and fabric, and collaborates with brands including Erdem and Aquazzura. The wallpaper partnership has been featured in most of our press placements.
Cliveden House
Model 1 Agency Partnership
2018 Model Agency Partnership
Models 1 is the largest and most successful model agency in Europe and one of the top and most respected agencies in the world. Organized by J Public Relations, Models 1 collaborated with Cliveden House on their 2018 Christmas promotion video.