Ali Lundberg

Executive Vice President

With 15 years experience, Ali is a highly regarded, eloquent industry leader and a sage educator on all matters spa, resort and wellness. An executive board member for PRSA Travel + Tourism, she is an award-winning speaker whose expertise ranges from marketing and media relations strategies to hospitality trend forecasting.

If anyone has the crystal ball in the wellness industry, it’s Ali. She’s led fresh-faced creative campaigns for countless renovations and re-imaginations with staying power, including the Enchantment Resort and Mii amo Spa where her passion for the spa world was first ignited. For the award-winning L’Apothecary Spa at L’Auberge de Sedona, she was the concept originator. Ali also led the team that catapulted Rancho Valencia Resort and Spa into an elite category of lifestyle and luxury properties after its remodel. Her personal passion for fitness, paired with her expertise, make for a powerful synergy when leading clients like Rancho La Puerta and Mountain Trek.

Also on the A-list roster: Ali oversaw media relations strategies for the opening of Washington School House Hotel in Park City, the ART Hotel in Denver, The Camby and The FOUND:RE in her native Phoenix. On the high-tech front, she debuted the Mansion at Casa Madrona with a luxury drone amenity delivery campaign that went viral with more than 400 press placements.

Her efforts have garnered national media placements and her clients have achieved international acclaim including Travel + Leisure’s World’s Best Awards, Departures 100, and Conde Nast Traveler’s coveted Hot List. Ali is the recipient of many awards including the prestigious PRSA Copper Anvils, PRSA Edward L. Bernays, and HSMAI Adrian awards in the category of media relations. In 2017, she will have the esteemed position of chairing the PRSA Travel + Tourism conference in Palm Springs.

"Ali has become the cornerstone of our marketing and PR team, providing dynamic leadership, creative innovations, and connecting the disciplines together in the pursuit of revenue.  There is no chance I would take on a project, or lead a marketing effort without her in the mix."
- Greg Hanss, Managing Director, L’Auberge de Sedona

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Amy Ogden

Vice President of Brand Development
California, New York, London

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